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Subjects (1-10 of 10)
Marketing research -- Statistical methods -- Handbooks, manuals, etc
1
2015
The handbook of brand management scales
Zarantonello, Lia
First edition
New York : Routledge, 2015
Rating:
Electronic Resources
2
2001
Marketing scales handbook : a compilation of multi-item measures
Bruner, Gordon C., 1954-
Rating:
Request It
Location
Call no.
Vol.
Availability
W'PONDS
658.83028 Bru/Msh
AVAILABLE
3
2009
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research.
Bruner, Gordon C., 1954-
Library version
Carbondale, Ill. : GCBII Publications, [2009]
Rating:
4
2009
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research.
Bruner, Gordon C., 1954- author.
(Library version)
Fort Worth, Texas : GCBII Productions, LLC, [2009]
Rating:
Electronic Resources
5
2012
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research.
Bruner, Gordon C., 1954-
(Library version)
Fort Worth, Texas : GCBII Productions [2012]
Rating:
6
2012
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research.
Bruner, Gordon C., 1954- author.
(Library version)
Fort Worth, Texas : GCBII Productions LLC, [2012]
Rating:
Electronic Resources
More...
7
2005
Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising, volume IV
Bruner, Gordon C., 1954-
Chicago, Ill. : American Marketing Association, [2005]
Rating:
Request It
Location
Call no.
Vol.
Availability
MELB
658.83028 Bru/Msh 2005
4
AVAILABLE
8
2013
Marketing scales handbook : multi-item measures for consumer insight research.
Bruner, Gordon C., 1954- author.
(Library version)
Fort Worth, Texas : GCBII Productions, [2013]
Rating:
Electronic Resources
9
2015
Marketing scales handbook : multi-item measures for consumer insight research.
Bruner, Gordon C., 1954- author.
Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
Rating:
Electronic Resources
10
2017
Marketing scales handbook : multi-item measures for consumer insight research.
Bruner, Gordon C., 1954- author.
(Library version)
Fort Worth, Texas USA : GCBII Productions, LLC, [2017]
Rating:
Electronic Resources
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