Title Marketing theory and applications / AMA Winter Educators' Conference

Published Chicago, Ill. : American Marketing Association Print began with vol. 1 (1990)

Online access available from: Business Source Complete    01 Jan. 2005- View Resource Record   Education Source    01 Jan. 2005- View Resource Record

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Description Online resource Notes Also issued in print Mode of access: World Wide Web Description based on print version record In ProQuest Subject Marketing -- Periodicals. Marketing research -- Periodicals. Genre/Form Conference papers and proceedings. Periodicals. Form Electronic journal Author American Marketing Association.

Other Titles Marketing theory and applications (Online) Title in ProQuest: American Marketing Association conference proceedings

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