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E-book

Title Marketing Management in Africa / edited by George Tesar, Steven W. Anderson, Hassimi Traore, and Jens Graff
Published New York, NY : Routledge, 2018

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Description 1 online resource (366 pages)
Contents Cover; Title; Copyright; Dedication; Contents; List of figures; List of tables; List of contributors; Preface; Introduction; Part I Environmental Issues and Macro Marketing; Section A: Environment; 1 Foreign Aid on Economic Growth in Africa: Does Its Effect Vary From Low- to Middle-Income Countries?; 2 Fishing in Dangerous Waters? How Narratives of 'Piracy' and 'Security' Shaped Development Initiatives in the Somaliland Fishery Sector; Section B: Marketing; 3 Stimulation of Entrepreneurship in African Markets Using Cluster Theory; 4 Social Marketing and Health Care
5 Business to Business Marketing Implications for Smaller Enterprises in AfricaPart II Micro Marketing; Section A: Finance; 6 ICT-Facilitated Financial Service Deliveries in Africa; 7 Mobile Transactions: A Powerful Channel to Drive Financial Inclusion. Evidence From Kenya: M-Pesa Model; 8 The Mobile Money Revolution; 9 Financing Behavior of Entrepreneurial Ventures in Tanzania; Section B: Consumption; 10 Advancing Water Purification Technology and Delivery in Africa; 11 Understanding Consumer Buying Behavior in Africa
12 Factors Determining the Rise of Modern Food Retailing in East Africa: Evidence From TanzaniaSection C: Agriculture; 13 Understanding the Role of Business Development Services in Developing Agribusiness SMEs in Tanzania; 14 The Role of ICT Products in Agricultural and Agribusiness Value Chain Development in Tanzania: The Case of Tanga Fresh Limited; 15 Fruit-Drying Process to Enhance Agricultural Productivity in Sub-Saharan Africa; Integration; Bibliography; Webpages; Index
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Marketing -- Africa -- 21st century
Marketing -- Africa -- Management
Informal sector (Economics) -- Africa
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Economic history
Informal sector (Economics)
Marketing
Marketing -- Management
SUBJECT Africa -- Economic conditions. http://id.loc.gov/authorities/subjects/sh85001548
Subject Africa
Form Electronic book
Author Tesar, George, editor.
Anderson, Steven W., editor.
Traore, Hassimi, editor.
Graff, Jens, editor.
ISBN 9781315231365
1315231360
9781351864831
1351864831
9781351864824
1351864823