COPYRIGHT; Contents; Preface; PART ONE Conceptual assumptions of trust; 1. Relationship- and network-based approaches: the emergence of trust demand; 2. The value of trust; PART TWO The contribution of the different disciplinary contexts; 3. Multidisciplinary studies on trust; 4. Trust in marketing; PART THREE The trust construct's analytical boundaries; 5. Trust definition: a content meta-analysis; 6. Trust in market relationships: the main analytical dimensions; PART FOUR Trust development; 7. A trust growth model; 8. The evolutionary and interactive dynamics of trust
Summary
Illustrates that the importance of trust has intensified as markets have become more complex. This title aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies
Analysis
marketing
markten
markets
relaties
relationships
psychologie
psychology
economische psychologie
economic psychology
Economic Psychology
Economische psychologie
Bibliography
Includes bibliographical references and index
Notes
Translated from the Italian
Translated from the Italian
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