2014

Function follows Strategy

Sancho Pou, Eduard, author

München : DETAIL, [2014]

 

2015

Kapferer on luxury : how luxury brands can grow yet remain rare

Kapferer, Jean-Noël, author

London ; Philadelphia : Kogan Page, 2015

 

2009

The luxury strategy : break the rules of marketing to build luxury brands

Kapferer, Jean-Noël



 

2013

Market segmentation : how to do it, how to profit from it

McDonald, Malcolm
Revised 4th ed


 

2010

Marketing through turbulent times

Darroch, Jenny, author.



 

2016

On curiosity : the art of market seduction

 

2011

Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury

Danziger, Pamela N

Ithaca, NY : Paramount Market Pub., [2011]

 

2012

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Proulx, Mike



 

2007

Strategies in markets for experience and credence goods

Benz, Men-Andri.
1. Aufl


 

2001

Understanding consumer decision making : the means-end approach to marketing and advertising strategy

 

2010

Working together to reduce harmful drinking