Description |
1 online resource |
Series |
SAGE Knowledge. Cases |
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SAGE research methods. Cases |
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SAGE Knowledge. Cases
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SAGE research methods. Cases
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Summary |
Stephen Marltonali is on the verge of securing funding for his newest restaurant venture, Fresh. He just won the pop-up restaurant challenge funded by famed restauranteur and innovator Jose Guerrez's reality TV show Pop-up Start-up, and with this exposure and Guerrez's connections, Marltonali could make the comeback he has so desperately wanted since he was forced to close his last restaurant to fight a custody battle for his son. Yet the decision to accept Guerrez's funding comes with a serious personal cost: he will need to cut his partner and best friend out of the deal. This case uses this common entrepreneurial situation to illustrate the utility of systematic decision making rubrics in negotiation, even for highly emotional and personal decisions. Students must identify the appropriate tangible and intangible interests of the parties involved, and then reconcile these, as well as differing perspectives, into the PrOACT decision framework so that they can select a maximally effective deal. They must also revise their initial framework in response to new information that is revealed in the second part of the case. Ultimately, this is a case about situational construal and clear decision making in the context of entrepreneurial negotiations with close associates |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Marltonali, Stephen
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Guerrez, Jose
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Fresh (Restaurant) -- Management
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SUBJECT |
Pop-up Start-up (Television Program)
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Subject |
Restaurant management -- Decision making -- Case studies
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Restaurants -- Finance -- Case studies
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Partnership -- Moral and ethical aspects -- Case studies
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Restaurant management -- Case studies
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Management
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Restaurants -- Finance
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Genre/Form |
Case studies
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Case studies.
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Études de cas.
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Form |
Electronic book
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ISBN |
9781526475367 |
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1526475367 |
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