This case analyzes the Disney Corporation's difficult and failure-ridden creation of Disneyland Paris (Euro Disney) and challenges students to consider how some of its early mistakes could have been avoided. The case presents key decisions and timelines in the history of Disneyland's efforts in the Parisian suburb from its conception to its continued fight for profitability against a backdrop of falling attendance. Students are invited to consider how cultural differences between the United States and France, as well as differences in legal norms such as labor laws, can impact a global business
