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Book Cover
Author Khan, Sabithulla, author

Title Disneyland Paris : financial difficulties / Sabithulla Khan
Published London : SAGE Publications: SAGE Business Cases Originals, 2021


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary This case analyzes the Disney Corporation's difficult and failure-ridden creation of Disneyland Paris (Euro Disney) and challenges students to consider how some of its early mistakes could have been avoided. The case presents key decisions and timelines in the history of Disneyland's efforts in the Parisian suburb from its conception to its continued fight for profitability against a backdrop of falling attendance. Students are invited to consider how cultural differences between the United States and France, as well as differences in legal norms such as labor laws, can impact a global business
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Amusement parks -- France -- Case studies
International business enterprises -- France -- Case studies
Amusement parks.
International business enterprises.
SUBJECT Disneyland Paris (Marne-la-Vallée, France)
Subject France.
France -- Marne-la-Vallée -- Disneyland Paris.
Genre/Form Case studies.
Form Electronic book
ISBN 9781529751574