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Book Cover
Author Wise, Sean, 1970- author.

Title Dan Martell : opportunity evaluation by a serial entrepreneur / Sean Wise & Phillip Raffi
Published [London] : SAGE, 2016


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary This case explores the story of Canadian serial entrepreneur, Dan Martell. Of Martell's five ventures to date: two failed and were closed; two had successful profitable exits; and he is currently working on his fifth. This case explores how Martell built each of his five businesses and highlights what each taught Martell about opportunity evaluation. Based on this background, the reader is asked to step into Martell's shoes as he reflects on his first ventures while evaluating the potential of his fifth
Notes Online resource; title from home page (viewed on April 21, 2016)
SUBJECT Martell, Dan
Subject Entrepreneurship -- Case studies
Genre/Form Case studies.
Form Electronic book
Author Raffi, Phillip, author
ISBN 9781473937451