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Book Cover
E-book
Author Murty, Madhavi M., author.

Title Stories that bind : political economy and culture in new India / Madhavi Murty
Published New Brunswick : Rutgers University Press, [2022]
©2022

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Description 1 online resource (243 pages)
Contents Introduction: Spectacular realism and political-economic change -- The development story : caste, religion and poverty in "new" India -- Iconicity : moving between the real and the spectacular -- The entrepreneur : new identities for new times -- Love in new times
Summary Stories that Bind: Political Economy and Culture in New India examines the assertion of authoritarian nationalism and neoliberalism; both backed by the authority of the state and argues that contemporary India should be understood as the intersection of the two. More importantly, the book reveals, through its focus on India and its complex media landscape that this intersection has a narrative form, which author, Madhavi Murty labels spectacular realism. The book shows that the intersection of neoliberalism with authoritarian nationalism is strengthened by the circulation of stories about "emergence," "renewal," "development," and "mobility" of the nation and its people. It studies stories told through film, journalism, and popular non-fiction along with the stories narrated by political and corporate leaders to argue that Hindu nationalism and neoliberalism are conjoined in popular culture and that consent for this political economic project is crucially won in the domain of popular culture. Moving between mediascapes to create an archive of popular culture, Murty advances our understanding of political economy through material that is often seen as inconsequential, namely the popular cultural story. These stories stoke our desires (e.g. for wealth), scaffold our instincts (e.g. for a strong leadership) and shape our values
Analysis Political Economy, Culture, New India, authoritarian nationalism, neoliberalism, contemporary India, media, spectacular realism, emergence, renewal, development, mobility, film, journalism, popular non-fiction, political leaders, corporate leaders, Hindu nationalism, popular culture, mediascapes, Caste, Religion, Poverty, entrepreneurship, Entrepreneur, identity politics, new times, love, Narendra, Modi, prime minister Modi, Gujarat, Bharatiya Janata Party, National Democratic Alliance, Hinduism, Indian
Notes Description based upon print version of record
Bibliography Includes bibliographical references and index
Subject Mass media -- Political aspects -- India
Popular culture -- Political aspects -- India
Neoliberalism -- India
Hindutva -- India
SOCIAL SCIENCE / General
Economic history
Hindutva
Mass media -- Political aspects
Neoliberalism
Politics and government
Popular culture -- Political aspects
SUBJECT India -- Politics and government -- 1947- http://id.loc.gov/authorities/subjects/sh85064944
India -- Economic conditions -- 1947- http://id.loc.gov/authorities/subjects/sh85064895
Subject India
Form Electronic book
LC no. 2021035346
ISBN 1978828780
9781978828780
9781978828773
1978828772