Title The marketing of World War II in the US, 1939-1946 : a business history of the US government and the media and entertainment industries / Albert N. Greco

Published Cham, Switzerland : Palgrave Macmillan, [2020]

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Description 1 online resource (xx, 147 pages) : illustrations Series Palgrave pivot Palgrave pivot. Contents 1. The US confronts the Great Depression and World War II : 1929-1941 -- 2. Franklin D. Roosevelt's domestic policies, executive orders, and the home front during World War II -- 3. The US government and the advertising, radio, newspaper, and magazine industries confront the war -- 4. The US government and the entertainment industries confront the war : motion pictures, music, and book publishing -- 5. The impact of wartime cooperative relationship between the US government and the media and entertainment industries on American society and consumers Summary From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to "market" the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nations media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries Bibliography Includes bibliographical references and index Notes Description based on online resource; title from digital title page (viewed on December 30, 2022) Subject World War, 1939-1945 -- Mass media and the war. Mass media policy -- United States -- History -- 20th century Government marketing -- United States -- History Public relations -- United States -- History -- 20th century Radio broadcasting -- United States -- History -- 20th century Television broadcasting -- United States -- History -- 20th century Motion picture industry -- United States -- History -- 20th century World War, 1939-1945 -- Press coverage -- United States World War, 1939-1945 -- United States World War, 1939-1945 -- Motion pictures and the war. World War, 1939-1945 -- Literature and the war. Government marketing War and literature War and motion pictures United States Genre/Form History Form Electronic book ISBN 9783030395193 3030395197

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