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Book Cover
Author Carney, William Wray, 1950- author.

Title In the news : the practice of media relations in Canada / William Wray Carney, Colin Babiuk, Mark LaVigne
Edition Third edition
First electronic edition
Published Edmonton, Alberta : Pica Pica Press, 2019


Description 1 online resource
Contents I. Theory and principles on media relations: Why media, why news -- Basic principles of media relations -- Professional relations -- Basics of media : who they are -- Basics of media : how they work. -- II. The practice of media relations: Getting started : a media plan -- The first steps : research, goals and training -- Approaching the media : media drivers and the news release -- Other approaches to the media -- Do-it-yourself media -- The interview -- The interview continued : questions and answers -- Evaluation and revision -- Special edia, special cases -- The fine art of complaining about the media
Summary "Now in its updated third edition, In the News (2019) is the standard Canadian textbook on media relations, used across the country and praised by media professional and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. They take you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story."-- Provided by publisher
Analysis Canada
Mass media and business
Public relations
Notes Previously published: Edmonton : University of Alberta Press, 2008
Bibliography Includes bibliographical references and index
Notes Issued also in print format
Online resource; title from PDF title page (EBSCO, viewed April 11, 2019)
Subject Public relations -- Canada
Mass media and business -- Canada
BUSINESS & ECONOMICS / Advertising & Promotion.
Mass media and business
Public relations
Form Electronic book
Author Babiuk, Colin, 1965- author.
LaVigne, Mark, 1961- author.
ISBN 1772124249