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Book Cover
Author Greenberg, Miriam

Title Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg
Published New York : Routledge, 2009


Description 1 online resource
Series Cultural spaces series
Cultural spaces series.
Contents Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city
Summary Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy
Notes Title from PDF title page (viewed October 2, 2009)
Bibliography Includes bibliographical references (pages 307-316) and index
Subject Corrective advertising -- New York (State) -- New York
Advocacy advertising -- New York (State) -- New York
Mass media and business -- New York (State) -- New York
Public relations -- New York (State) -- New York
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advocacy advertising
Corrective advertising
Mass media and business
Press coverage
Public relations
Public relations.
SUBJECT New York (N.Y.) -- Press coverage
Subject New York (State) -- New York
New York (stad)
Form Electronic book
ISBN 9780203931974