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Subjects (1-50 of 69)
Mass media and business.
1
Book
2008

Advertising and new media


Spurgeon, Christina.

New York, NY : Routledge, 2008

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 MELB  659.134 Spu/Aan  AVAILABLE
2
E-book
2007

Advertising and New Media


Spurgeon, Christina



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3
Streaming video
2014

Ammo for the info warrior




[San Francisco, California, USA] : Kanopy Streaming, 2014

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5
Book
1979

Business and the media




Santa Monica, Calif. : Goodyear Pub. Co., [1979]

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 W'PONDS  659.2 Bus  AVAILABLE
6
E-book
2014

Celebrity capital : assessing the value of fame


Gunter, Barrie, author

New York : Bloomsbury, 2014

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7
Streaming video
2006

CEO exchange.




Boston : American Public Television, 2006

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8
E-book
2014

Communicating corporate social responsibility : perspectives and practice



First edition
Bingley, UK : Emerald Group Publishing Limited, 2014

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9
10
E-book
2018

Conquering communication in organisations : the digital way


Scher, Marion, author.

Randburg, Republic of South Africa : KR Publishing, 2018

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11
Book
1997

Corporate advocacy : rhetoric in the information age




Westport, Conn. : Quorum Books, 1997

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12
Location Call no. Vol. Availability
 MELB  659.2 Car/Cra  AVAILABLE
 W'BOOL  659.2 Car/Cra  AVAILABLE
16
Location Call no. Vol. Availability
 W'BOOL  659.2 Mei/Dsb  AVAILABLE
17
Book
2000

Effective media relations


Bland, Michael.
Second edition
London : Kogan Page, 2000

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 W'PONDS  659.2 Bla/Emr 2000  AVAILABLE
18
Book
2005

Effective media relations : how to get results


Bland, Michael.
Third edition
London ; Sterling, VA : Kogan Page Ltd., 2005

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 W'PONDS  791.45028 Bla/Emr 2005  AVAILABLE
19
E-book
2005

Effective media relations : how to get results


Bland, Michael.
Third edition
London ; Sterling, VA : Kogan Page Ltd., 2005

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22
Book
2006

Free market missionaries : the corporate manipulation of community values


Beder, Sharon.

London ; Sterling, VA : Earthscan, 2006

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 W'PONDS  659 Bed/Fmm  AVAILABLE
24
Book
2003

Guide to media relations


Schenkler, Irv.

Upper Saddle River, N.J. ; Harlow : Prentice Hall, 2003

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26
E-book
2011

The handbook of communication and corporate social responsibility




Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011

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28
Book
1996

Image marketing : using public perceptions to attain business objectives


Marconi, Joe.

Lincolnwood, Ill., USA : NTC Business Books ; Chicago, Ill. : American Marketing Association, [1996]

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 W'PONDS  659.2 Mar/Imu  AVAILABLE
29
E-book
2019

In the news : the practice of media relations in Canada


Carney, William Wray, 1950- author.
Third edition
Edmonton, Alberta : Pica Pica Press, 2019

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30
E-book
2021

Influence for hire : The Asia-Pacific's online shadow economy


Wallis, Jacob, author

Barton, Australian Capital Territory : Australian Strategic Policy Institute, 2021

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31
Book
1997

Information architects


Wurman, Richard Saul, 1935-

New York : Graphis, [1997]

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 MELB  741.6 Wur/Iar  AVAILABLE
32
Book
2010

The interrelationship of business and communication


Hinner, Michael B. (Michael Bernhard)

Frankfurt am Main : Peter Lang, 2010

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34
Streaming video
2012

Mass communications


West, Douglas C.



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35
E-book
2017

Media and food industries : the new politics of food


Phillipov, Michelle, author.

Cham, Switzerland : Palgrave Macmillan, [2017]

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36
37
Book
1994

The media game : an insider's guide to powerful publicity


Hudson, Marian

Melbourne : Longman Professional, 1994

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 W'PONDS  659.2 Hud/Mga  AVAILABLE
38
Book
2003

The media handbook : a complete guide to advertising media selection, planning, research, and buying


Katz, Helen E.
Second edition
Mahwah, N.J. ; London : Lawrence Erlbaum, 2003

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 MELB  659 Kat/Mha 2003  AVAILABLE
39
Book
2017

The media handbook : a complete guide to advertising media selection, planning, research, and buying


Katz, Helen E., author
6th edition
New York : Routledge, Taylor & Francis Group, 2017

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 MELB  659 Kat/Mha 2017  AVAILABLE
 MELB  659 Kat/Mha 2017  AVAILABLE
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40
E-book
2019

The media handbook : a complete guide to advertising media selection, planning, research, and buying


Katz, Helen E. author
Seventh edition
New York, NY : Routledge, 2019

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41
Book
2009

Media, organizations and identity




New York : Palgrave Macmillan, 2009

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 MELB  302.23 Cho/Moa  AVAILABLE
43
Book
2004

Media relations


Nair, Basskaran.

Singapore : Marshall Cavendish Academic, 2004

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 W'BOOL  659.202854678 Nai/Mre  AVAILABLE
44
Book
2004

Media relations measurement : determining the value of PR to your company's success


Leinemann, Ralf, 1959-

Aldershot : Gower, 2004

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 W'BOOL  659.2072 Lei/Mrm  AVAILABLE
 W'PONDS  659.2072 Lei/Mrm  AVAILABLE
46
Book
2003

Media training 101 : a guide to meeting the press


Stewart, Sally (Sally A.)

Hoboken, New Jersey : John Wiley, [2003]

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47
E-book
2013

Mediating the tourist experience : from brochures to virtual encounters




Farnham, Surrey, England ; Burlington, VT : Ashgate Pub. Limited, [2013]

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48
Book
2003

The new PR toolkit : strategies for successful media relations


Breakenridge, Deirdre.

Upper Saddle River, NJ : Financial Times Prentice Hall, 2003

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 W'PONDS  659.2 Bre/Npt  AVAILABLE
49
Book
1994

On deadline : managing media relations


Howard, Carole, 1945-
Second edition
Prospect Heights, Ill. : Waveland Press, [1994]

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 W'PONDS  659.2 How/Odm 1994  AVAILABLE
50
Book
2000

On deadline : managing media relations


Howard, Carole, 1945-
Third edition
Prospect Heights, Ill. : Waveland Press, 2000

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