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Title Handbook of social media management : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Mühl-Benninghaus, editors
Published Heidelberg ; New York : Springer, ©2013


Description 1 online resource (880 pages) : illustrations
Series Media business and innovation
Media business and innovation.
Contents Part I: Introduction. The Social Media Management Chain, How Social Media Influences Traditional Media / Mike Friedrichsen, Wolfgang Mühl-Benninghaus -- Part II: Management with Social Media. Traditional Media Companies in the U.S. and Social Media: What's the Strategy? / Alan B. Albarran, Terry Moellinger -- Social Media in Companies. Integrated Approach for a Social Media Strategy / Mike Friedrichsen -- Some Economics of New Media Content Production and Consumption, and Strategic Implication for Media Companies / Marco Gambaro -- How (Social) Media Can Change "Change" in Organizations / Holger Sievert, Astrid Nelke -- Employees' Conceptions of How Management Can Operationalize Employee Involvement / Stavros Georgiades -- Book Industry Business, Concentration, Internet and Social Media of Management and Marketing / Paulo Faustino -- New Venture Creation in Social Media Platform; Towards a Framework for Media Entrepreneurship / Datis Khajeheian -- New Marketing Communication in Social Media Business / Wolfgang Mühl-Benninghaus -- Social Networks as Marketing Tools for Media Companies / Alfonso Sánchez-Tabernero, Julián Villanueva, José Luis Orihuela
Managing New(s) Conversations: The Role of Social Media in News Provision and Participation / François Nel, Oscar Westlund -- Social Media: Managerial and Economic Opportunities and Challenges / Francisco J. Pérez-Latrel, George Tsourvakas -- Part III: New Value Chain with Social Media. Social Media, Aggregation and the Refashioning of Media Business Models / Charles Brown -- How Media Companies Should Create Value: Innovation Centered Business Models and Dynamic Capabilities / Hans van Kranenburg, Gerrit Willem Ziggers -- Media Management and Social Media Business: New Forms of Value Creation in the Context of Increasingly Interconnected Media Applications / Reinhard Kunz, Stefan Werning -- Managing Social Media Value Networks: From Publisher (Broadcast) to User-Centric (Broadband-Narrowcast) Business Models / Zvezdan Vukanovic -- Two Faces of Growth: Linking Customer Engagement to Revenue Streams / Biser Zlatanov -- Keys to Monetize Social Media in the Audiovisual Business / Mónica Herrero, Mercedes Medina -- Digital Hollywood: How Internet and Social Media Are Changing the Movie Business / Alejandro Pardo
Distributing Audiovisual Contents in the New Digital Scenario: Multiplatform Strategies of the Main Spanish TV Networks / Enrique Guerrero, Patricia Diego, Alejandro Pardo -- Facebook: A Business Perspective on the Power of Intelligent Networking and Social Media / Richard A. Gershon -- Multimedia Strategies for FM Radio Stations in Moscow / Elena Vartanova, Mikhail Makeenko, Andrei Vyrkovsky -- Social Media in Russia: Its Features and Business Models / Marianna Blinova -- China's Media Industry: Landscape and Development / Min Hang -- Part IV: Forms and Content of Social Media. Social Media Strategies and Practices of Integrated Media Companies / Piet Bakker, Sanne Hille, Marco van Kerkhoven -- "Telekom hilft": Customer Service in the Social Web / Andreas H. Bock -- Online Radio: A Social Media Business? / Paul Dwyer -- Platform Leadership in Online Broadcasting Markets / Tom Evens -- Ad Addressability and Personalized Content in IPTV Markets / Christoph Fritsch -- The Social Media War: Is Google+ the David to Facebook's Goliath? / Richard Ganahl
Applications for the Media Sector to Leverage Content in Social Networks / Jochen Spangenberg, Birgit Gray -- Star Management of Talent Agencies and Social Media in Korea / Moonhaeng Lee -- Predicting the Future of Investor Sentiment with Social Media in Stock Exchange Investments: A Basic Framework for the DAX Performance Index / Artur Lugmayr -- Branding with Social Media at RTS / Stéphane Matteo, Giulia Spolaor, Cinzia Dal Zotto -- Social Television, Creative Collaboration and Television Production: The Case of the BBC's 'The Virtual Revolution' / Nicholas Nicoli -- Evolution of Strategy and Commercial Relationships for Social Media Platforms: The Case of YouTube / Sonya Yan Song, Steven S. Wildman -- Part V: Social Media: Impact and Users. Social Media and New Audiences as a New Challenge for Traditional and New Media Industries / Germán Arango-Forero, Sergio Roncallo-Dow -- Towards a Typology of Strategies for User Involvement / Arne H. Krumsvik -- Social Media Monitoring Tools as Instruments of Strategic Issues Management / Johanna Grüblbauer, Peter Haric -- Social Networks: The Question on Efficiency Remains / Harald Rau
How to Engage the Audience? A Study on Using Twitter to Engage Newspaper Readers / Aldo van Weezel, Cristóbal Benavides -- Blogs and Social Media: The New Word of Mouth and its Impact on the Reputation of Banks and on their Profitability / Eleftheria (Roila) Christakou, George-Michael Klimis -- Social Networks and Media Brands: Exploring the Effect of Media Brands' Perceived Social Network Usage on Audience Relationship / Sylvia Chan-Olmsted, Moonhee Cho, Mark Yi-Cheon Yim -- Social Media Involvement Among College Students and General Population: Implications to Media Management / Louisa Ha, Xiao Hu -- Customer Integration and Web Interactivity. A Literature Review and Analysis of the Role of Transaction Costs in Building Value Webs / Paul Murschetz -- All Businesses are Media Business: The Impact of Social Media on the Healthcare Market / Alexander Schachinger -- The Impact of Facebook on News Consumption / Agnes Urban, Tamas Bodoky -- The Usage and Advertising Effects of Social Media in China / Li-Chuan Evelyn Mai -- Part VI: Conclusion. What Social Media Are Doing and Where They Are Taking Us / Robert G. Picard
Summary "Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations"--Provided by publisher
Analysis Communication Studies
Economics/Management Science
Media Management
Media Research
Public Relations
Bibliography Includes bibliographical references
Notes English
Print version record
Subject Mass media and business -- Handbooks, manuals, etc
Social media -- Handbooks, manuals, etc
Public relations -- Management -- Handbooks, manuals, etc
Media literacy.
BUSINESS & ECONOMICS -- Public Relations.
Science économique.
Media literacy
Mass media and business
Public relations -- Management
Social media
Genre/Form handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
Form Electronic book
Author Friedrichsen, Mike.
Mühl-Benninghaus, Wolfgang.
ISBN 9783642288975