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Book Cover
Author Spurgeon, Christina.

Title Advertising and new media / Christina Spurgeon
Published New York, NY : Routledge, 2008


Location Call no. Vol. Availability
 MELB  659.134 Spu/Aan  AVAILABLE
Description 135 pages ; 24 cm
Series NetLibrary
Contents Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index
Summary This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, Advertising and New Media critically evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references (pages 115-129) and index
Notes Also available electronically via WWW
Mode of access: Internet via World Wide Web
Subject Advertising -- Social aspects.
Internet advertising.
Mass media and business.
Mass media.
LC no. 2007020168
ISBN 0203935527