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Book Cover
Book
Author Johnston, Jane, 1961- author

Title Media relations : issues & strategies / Jane Johnston
Edition Second edition
Published Crows Nest, N.S.W. : Allen & Unwin, [2013, [that is, 2012]
Crows Nest, N.S.W. : Allen & Unwin, 2013
©2013
©2013, [that is

Copies

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 W'PONDS  302.23 Joh/Mri 2013  AVAILABLE
 W'PONDS  302.23 Joh/Mri 2013  AVAILABLE
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 W'PONDS  302.23 Joh/Mri 2013  DUE 02-06-24
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Description viii, 296 pages : illustrations, portraits ; 23 cm
regular print
Contents 1. Media relations in context -- 2. Understanding the media environment -- 3. Theorising media relations -- 4. Law and ethics in media relations -- 5. Working with the news media -- 6. Media relations campaigns -- 7. Media releases -- 8. Media kits, guides and online media centres -- 9. Media conferences, "famils" and events -- 10. Not just the news -- 11. Working with newspapers and magazines -- 12. Working with radio and television -- 13. Working with the internet and social media
Summary Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations
Analysis Australian
Communication studies
Notes Previous ed.: 2007
Bibliography Includes bibliographical references and index
Subject Communication.
Mass media and business -- Australia.
Mass media -- Australia.
Mass media.
Public relations -- Australia.
Public relations.
ISBN 9781742376448
Other Titles Media relations : issues and strategies