Title Media relations : issues & strategies / Jane Johnston

Edition Second edition Published Crows Nest, N.S.W. : Allen & Unwin, [2013, [that is, 2012] Crows Nest, N.S.W. : Allen & Unwin, 2013 ©2013 ©2013, [that is

Copies

Location	Call no.	Vol.	Availability
MELB	302.23 Joh/Mri 2013		DUE 09-06-25
W'PONDS	302.23 Joh/Mri 2013		AVAILABLE
W'PONDS	302.23 Joh/Mri 2013		AVAILABLE
W'PONDS	302.23 Joh/Mri 2013		AVAILABLE

Description viii, 296 pages : illustrations, portraits ; 23 cm regular print Contents 1. Media relations in context -- 2. Understanding the media environment -- 3. Theorising media relations -- 4. Law and ethics in media relations -- 5. Working with the news media -- 6. Media relations campaigns -- 7. Media releases -- 8. Media kits, guides and online media centres -- 9. Media conferences, "famils" and events -- 10. Not just the news -- 11. Working with newspapers and magazines -- 12. Working with radio and television -- 13. Working with the internet and social media Summary Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations Analysis Australian Communication studies Notes Previous ed.: 2007 Bibliography Includes bibliographical references and index Subject Communication. Mass media and business -- Australia. Mass media -- Australia. Mass media. Public relations -- Australia. Public relations. ISBN 9781742376448

Other Titles Media relations : issues and strategies

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