| Description |
1 online resource (xviii, 202 pages) |
| Series |
Communication, media, and politics |
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Communication, media, and politics.
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| Contents |
The 2012 presidential-nominating conventions and the American dream: narrative and poltical division / Rachel L. Halloway -- Change in the communication demands of spouses in the 2012 nominating convention / Gwen Brown -- Presidential debates 2012 / Ben Voth -- "His to lose": strategic keys to challenging the incumbent in 2012 / Craig Allen Smith -- Political advertising in the 2012 U.S.U.S. presidential election / John C. Tedesco and Scott W. Dunn -- "Death by taxes": a postmortem on Romney's tax-return apologia / Joseph M. Valenzano III and Jason A. Edwards -- Presidential campaigns as cultural events: the convergence of politics and popular culture in election 2012 / Jeffrey P. Jones -- The new-media campaign of 2012 / John Allen Hendricks -- Explaining the vote in the election of 2012: Obama's reelection / Henry C. Kenski and Kate M. Kenski |
| Summary |
This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies |
|
"Presidential campaigns are our national conversations - the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the "political bits" of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies."-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record and CIP data provided by publisher; resource not viewed |
| Subject |
Presidents -- United States -- Election -- 2012
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Political campaigns -- United States
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Communication in politics -- United States
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Mass media -- Political aspects -- United States
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POLITICAL SCIENCE -- Political Process -- Elections.
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POLITICAL SCIENCE -- Political Process -- General.
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Communication in politics
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Mass media -- Political aspects
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Political campaigns
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Presidential candidates
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Presidents -- Election
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United States
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| Genre/Form |
History
|
| Form |
Electronic book
|
| Author |
Denton, Robert E., Jr.
|
| LC no. |
2021676607 |
| ISBN |
9781442216754 |
|
1442216751 |
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