The new public diplomacy : between theory and practice / Jan Melissen -- Rethinking the 'new' public diplomacy / Brian Hocking -- Power, public diplomacy, and the Pax Americana / Peter van Ham -- Niche diplomacy in the world public arena : the global 'corners' of Canada and Norway / Alan K. Henrikson -- Public diplomacy in the People's Republic of China / Ingrid d'Hooghe -- Revolutionary states, outlaw regimes and the techniques of public diplomacy / Paul Sharp -- The EU as a soft power : the force of persuasion / Anna Michalski -- Culture communicates : US diplomacy that works / Cynthia P. Schneider -- Making a national brand / Wally Olins -- Dialogue-based public diplomacy : a new foreign policy paradigm? / Shaun Riordan -- Training for public diplomacy : an evolutionary perspective / John Hemery
Summary
After September 2001, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book deals with the debate on public diplomacy. It analyzes the theory and practice of public diplomacy and also evaluate how public diplomacy can be used to support foreign policy
