| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
Patanjali Ayurved Limited (PAL) is a company in India that deals in Ayurveda and herbal products in food, personal care and home care categories. The company started with an aim to link the rising destiny of millions of rural masses on the one hand and many more suffering and leading an unhealthy lifestyle on the other. The company within a very short span of time had succeeded in getting its foothold in the competitive Indian fast-moving consumer goods (FMCG) market and has reached a gross revenue of 25,000 million (about US$380 million) in the fiscal year 2015. The case discusses the marketing mix strategy adopted by PAL and how it helped the firm get a competitive advantage over other players in the industry. Further, the case also discusses the challenges and road ahead for the PAL |
| Notes |
Originally published in Yadav, R. (2017). Patanjali Ayurveda Limited: Attraction of ayurveda products. South Asian Journal of Business and Management Cases, 6(1), 100-108. DOI: |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Patanjali Ayurved Limited -- Case studies
|
|
Medicine, Ayurvedic -- Case studies
|
|
Medicine, Ayurvedic
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| ISBN |
9781526441133 |
|
1526441136 |
|
