| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
| Summary |
SLAB Outdoors is an outdoor equipment company in the Midwest that has followed the product development process to create a new portable cutting surface, the SLAB 1.0. This idea was born after realizing the need for an appropriate surface while fishing, hunting, grilling, tailgating, and camping. TJ, the founder, has prepared for launch of the company during his senior year at North Central College and has recently pinpointed manufacturers for each of the three products the firm is planning to offer. While negotiating a quote for a small run of the premiere product, SLAB 1.0, TJ is told that the manufacturing partner overseas will be pausing production due to the breakout of a highly contagious virus. Once the manufacturer resumes operations, the United States initiates social distancing guidelines and various forms of stay-at-home orders. All non-essential businesses are ordered to halt for a couple months, and millions of citizens are experiencing economic hardship. TJ has raised a small amount of money to help start the business, but he faces the difficult question of how to approach this unprecedented situation. The case study encourages students to think through the launch options that SLAB Outdoors has and what decision would best suit the long-term health of the company |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Outfitting industry -- Middle West -- Case studies
|
|
Business planning -- Middle West -- Case studies
|
|
COVID-19 (Disease) -- Economic aspects -- Middle West -- Case studies
|
|
Business planning.
|
|
COVID-19 (Disease) -- Economic aspects.
|
|
Outfitting industry.
|
|
Middle West.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Jones, Tyler A., author
|
| ISBN |
9781529764437 |
|
1529764432 |
|
