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E-book

Title Beer culture in theory and practice : understanding craft beer culture in the United States / [edited by] Adam W. Tyma
Published Lanham : Lexington Books, [2017]

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Description 1 online resource (xxvii, 131 pages)
Series Communication perspectives in popular culture
Communication perspectives in popular culture.
Contents 1. Fermenting Community: Homebrewing as Community Building / Michelle Calka -- 2. Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography / Jennifer C. Dunn -- 3. Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival / Charley Reed -- 4. Social Media Suds: Blogging Beer to Stay Sharp in the Classroom / Robert Andrew Dunn -- 5. Tapping into Identity: Social Balance Explained through Newcomers Identity and Socialization Processes in Craft Breweries / Emory S. Daniel, Jr. -- 6. What's in a Name?: Cultural Heritage and Naming Praxis in Tampa Bay Craft Breweries / Travis R. Bell
Summary The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture
Bibliography Includes bibliographical references and index
Notes Description based on print version record and CIP data provided by publisher; resource not viewed
SUBJECT Umschulungswerkstätten für Siedler und Auswanderer Bitterfeld gnd
Subject Beer -- Social aspects -- United States -- History
Microbreweries -- United States -- History
Food habits -- United States -- History
SOCIAL SCIENCE -- Customs & Traditions.
Beer -- Social aspects
Food habits
Microbreweries
Bierherstellung
Kultur
Mikrobrauerei
United States
Genre/Form History
Form Electronic book
Author Tyma, Adam W., 1973- editor.
LC no. 2021677876
ISBN 9781498535557
1498535550