Title A brand-switching model with implications for marketing strategies / byRichard Colombo and Donald G. Morrison

Published Cambridge, Mass. : Marketing Science Institute, 1987

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.83 Col		AVAILABLE

Description 23 pages : tables ; 28 cm Series Report ; no. 87-110 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 87-110 Bibliography Bibliography: page22 Subject Brand choice -- Research -- Models. Consumers' preferences -- Models. Author Morrison, Donald G. Marketing Science Institute (Cambridge, Mass.). Research Program

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