Title Kannada movie industry in India : strategies for survival / Gururaj H. Kidiyoor, (Department of Marketing, T.A.Pai Management Institute (TAPMI), Manipal, India), Prashant V. Yatgiri, (Department of Marketing, T.A.Pai Management Institute (TAPMI), Manipal, India)

Published Bingley, U.K. : Emerald Publishing Limited, 2017 ♭2017

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (3 pages) : 27 illustrations Series Emerald emerging markets case studies, 2045-0621 ; volume 7, issue 3 Summary The Indian film industry was the largest in the world and the seventh largest in terms of revenue. Significant number of movies were made in languages such as Bengali, Marathi, Telugu, Tamil, Malayalam and Kannada, with Hindi commanding the highest number. The film industry in Karnataka made movies in the Kannada language. The industry was plagued by a host of issues with the industry contributing just 2 per cent of the revenues and box office success rate at just around 25 per century The state government had set up Karnataka Chalanachitra Academy with the objective of promotion and development of the movie industry in Karnataka. The Chairman of the academy, Shailesh Singh, was extremely concerned about the poor success rate of Kannada movies and was contemplating various options of reviving the ailing Kannada movie industry Notes The expected learning outcomes are as follows: application of strategic management frameworks in the context of the movie industry; analysis of industry issues from the long-term and short-term perspectives; study of different entities in the movie industry and the roles they play and their interdependence; applying learning to suggest survival strategies in an extremely competitive market; and insights into the role of government in the media/entertainment industry Teaching Notes are available for educators only. Please contact your library to gain login details Includes index Bibliography Includes index and bibliographical references Audience This case can be used on a strategic management course in the second year of an MBA programme, any special elective course on the media and entertainment industry and in executive education programmes to demonstrate the application of strategic management concepts and frameworks Subject Strategic planning -- Case studies Competition -- Case studies Motion picture industry -- India -- Case studies Business & Economics -- Strategic Planning. Business strategy. Genre/Form Case studies. Form Electronic book Author Yatgiri, Prashant V., author

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