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Author Næss, Hans Erik, 1978- author.

Title A sociology of the World Rally Championship : history, identity, memories and place / Hans Erik Naess
Published Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014
©2014

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Description 1 online resource (x, 260 pages) : illustrations
Contents 1. Introduction: The Paradox of Commercialisation -- 2. The Promotional Context -- 3. Imagining the Story -- 4. The Sense of Place in Rallying -- 5. The Spectator Culture of Rallying -- 6. The Legacy of WRC Cars -- 7. Heroes behind the Wheel -- 8. The WRC's Promotional Value
Summary "From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress"-- Provided by publisher
Notes Print version record
SUBJECT World Rally Championship -- History
Subject Automobile racing -- Sociological aspects
Automobile racing -- Economic aspects
Automobile rallies.
Identity (Psychology)
Sociology: sport & leisure.
Sport & leisure industries.
Motor rallying -- rally driving.
Sporting events & management.
BUSINESS & ECONOMICS -- Industries -- Automobile Industry.
HISTORY -- Social History.
SOCIAL SCIENCE -- Sociology -- General.
SPORTS & RECREATION -- Motor Sports.
SPORTS & RECREATION -- Sociology of Sports.
GAMES -- Gambling -- Sports.
SPORTS & RECREATION -- Business Aspects.
SPORTS & RECREATION -- Essays.
SPORTS & RECREATION -- History.
SPORTS & RECREATION -- Reference.
TRAVEL -- Special Interest -- Sports.
Automobile racing -- Economic aspects
Automobile racing -- Sociological aspects
Automobile rallies
Identity (Psychology)
Sociology: sport & leisure.
Hospitality & service industries.
Motor rallying -- rally driving.
Sporting events & management.
Society.
Genre/Form History
Form Electronic book
ISBN 9781137405449
1137405449
1322169292
9781322169293