| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
Due to high traffic density and lack of convenient and cost-effective modes of transportation in Rome, Scooters provided an effective mode of transportation. Oliver Page spotted an opportunity to start his own app-based, ride sharing venture in Rome when he noticed most scooters are driven with an empty passenger seat. Launched in 2015, Scooterino used a mobile app to connect participating drivers with potential riders, as well as received payments for the distance travelled. This new offshoot of the sharing economy was able to fly under the radar at first due to its advantage of size; however, its growth could challenge the traditional taxi cartel in Rome, inviting regulatory hurdles. With increasing competition, Scooterino faced potential hurdles in its quest to scale and grow beyond a single city in Italy |
| Notes |
Description based on XML content |
| Subject |
Motor scooters -- Italy -- Case studies
|
|
Ridesharing -- Italy -- Case studies
|
|
Small business -- Growth -- Case studies
|
| Form |
Electronic book
|
| Author |
Stevens, Andrew W., author
|
| ISBN |
9781071942727 |
|
1071942727 |
|
