| Description |
1 online resource (xi, 134 pages) : illustrations |
| Series |
Routledge studies in cultural history |
|
Routledge studies in cultural history.
|
| Contents |
Cover; Half Title; Series Page; Title; Copyright; Contents; List of Figures; List of Tables; List of Acronyms and Abbreviations; Acknowledgments; Introduction; 1 On the Wings of the Empire; 2 The Genesis of the Vespa; 3 Reconstruction; 4 Workers; 5 The Spectacle of the Vespa; 6 Global Vespa; Conclusion; Index |
| Summary |
Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio's historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia |
|
Online resource; title from digital title page (viewed on January 23, 2019) |
| Subject |
Vespa motor scooter -- History
|
|
Motor scooters -- Italy -- History
|
|
TECHNOLOGY & ENGINEERING -- Engineering (General)
|
|
HISTORY -- General.
|
|
HISTORY -- Europe -- Italy.
|
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HISTORY -- Modern -- 20th Century.
|
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Motor scooters
|
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Vespa motor scooter
|
|
Italy
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| LC no. |
2018053100 |
| ISBN |
9780429022609 |
|
0429022603 |
|
9780429666209 |
|
0429666209 |
|
9780429663482 |
|
042966348X |
|
9780429660764 |
|
0429660766 |
|
