NASCAR, Sturgis, and the New Economy of Spectacle; Copyright; Contents; Preface; Acknowledgements; List of Figures and Tables; 1 A Historical Sociology of Spectacle: Economics and the Changing Modalities of the Carnivalesque; 2 Economies of Spectacle and Micro-primitive Accumulation: A Tale of Two Cities; 3 The Structure of Economies of Spectacle; 4 Paying to See: Spectator Markets, the Outlaw Biker Legend and the Sturgis Motorcycle Rally; 5 Paying to be Seen: Sponsorship Markets, Branding, and the Management of Legends
6 Paying to be Seen Enjoying: Trophy Markets, Display, and Surplus Enjoyment7 Dark Spectacle: Authoritarianism and the Aestheticization of Economics; 8 The Future of Economic Spectacles: Virtual Augmentation and the Dialectics of Aura; References; Index
