Limit search to available items
Book Cover
Author Qin, Yuan, active 2019, author

Title Boeing : the 737 MAX crisis / Yuan Qin, Xinhua Wittmann
Published London : University of Zurich, 2019


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary After two fatal crashes of Boeing 737 MAX aircraft within five months, killing all 346 people aboard both planes, the Chicago-based U.S. aviation giant Boeing Co. was faced with a major crisis. In March 2019, aviation authorities around the world grounded the Boeing 737 MAX passenger airliner. Public trust in Boeing had fallen to its lowest point in its over 100 years' of storied history. However, the way Boeing and its top management handled the crisis has led to distrust and disappointment with both the public and stakeholders. The belated response by its CEO Dennis Muilenburg, the company's reluctance to shoulder responsibilities, and inconsistent public statements all have contributed to a deepening lack of confidence in Boeing
Notes Originally Published In Qin, Y., & Wittmann, X. (2019). Boeing: The 737 MAX crisis. 2CSC 025-19-04. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Muilenburg, Dennis A
Boeing Aerospace Company -- Public relations -- Case studies
SUBJECT Boeing Aerospace Company. fast (OCoLC)fst00525010
Subject Boeing 737 (Jet transport)
Crisis management -- Case studies
Boeing 737 (Jet transport)
Crisis management.
Public relations.
Genre/Form Case studies.
Form Electronic book
Author Wittmann, Xinhua, author
ISBN 9781529735642