| Description |
1 online resource (viii, 291 pages) : illustrations |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Contents |
Ch. 1. Bringing Infotainment Home: Challenge and Choices / Ruby Roy Dholakia, Norbert Mundorf and Nikhilesh Dholakia -- Ch. 2. Market Opportunities and Pitfalls for New Infotainment Technology in the Home / Mats Samuelsson -- Ch. 3. Forecasting Demand for New Consumer Services: Challenges and Alternatives / John Carey and Martin Elton -- Ch. 4. Developing Strategies for Broadband Services / Paul M. Orme -- Ch. 5. Taking Movies-on-Demand to Market / Ruby Roy Dholakia -- Ch. 6. Entertainment as the Driver of New Information Technology / Jennings Bryant and Curtis Love -- Ch. 7. An Approach to Mapping Entertainment Alternatives / Gregory W. Cermak -- Ch. 8. Time and Technology: The Growing Nexus / Carol Felker Kaufman and Paul M. Lane -- Ch. 9. Adoption of Information Technology: Contributing Factors / Norbert Mundorf and Stuart Westin -- Ch. 10. Literacy in the Age of New Information Technologies / A. Fuat Firat |
| Summary |
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
Print version record |
| Subject |
Computer industry -- United States
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Television supplies industry -- United States
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Telecommunication equipment industry -- United States
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Household electronics industry -- United States
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Multimedia systems -- United States
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Information technology -- United States
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Interactive multimedia -- United States
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BUSINESS & ECONOMICS -- Commerce.
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BUSINESS & ECONOMICS -- Marketing -- General.
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BUSINESS & ECONOMICS -- Sales & Selling -- General.
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Interactive multimedia
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Computer industry
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Household electronics industry
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Information technology
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Multimedia systems
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Telecommunication equipment industry
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Television supplies industry
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Multimedia
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Haushalt
|
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Aufsatzsammlung
|
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Informationstechnik
|
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Computerindustrie.
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Multimedia.
|
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Consumentenelektronica.
|
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Informatietechnologie.
|
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United States
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USA
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| Form |
Electronic book
|
| Author |
Dholakia, Ruby Roy
|
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Mundorf, Norbert
|
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Dholakia, Nikhilesh, 1947-
|
| ISBN |
9781135448219 |
|
1135448213 |
|
9781135448141 |
|
1135448140 |
|
9781315044873 |
|
1315044870 |
|
9781135448288 |
|
1135448280 |
|
9781138977082 |
|
113897708X |
|
