Title Making Sense Markets from Stories in New Breast Cancer Therapeutics

Published Sundridge : Stanford University Press, 2022

Click on the following:
ProQuest Ebook Central

Copies

Description 1 online resource (222 p.) Series Culture and Economic Life Ser Culture and Economic Life Ser Contents Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1 Markets and Stories -- 2 Breast Cancer Therapies and Innovation -- 3 A Market of Expectations -- 4 Making Sense of the Market -- 5 Patterns in Meaning-Making: Categories over Time -- Conclusion: Markets from Stories -- Appendix A: Research Design and Data -- Appendix B: Technical Details on Formal Analyses -- Notes -- Bibliography -- Index Summary Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the researchers, biotech companies, and analysts who worked to make sense of the uncertainties during product development. In Making Sense Sophie Mützel traces this emergence of "innovative breast cancer therapeutics" up to the 2010s, through the lens of the narratives of the involved actors. Despite the notorious unpredictability of cancer drug development these actors are tasked with establishing a client base and capturing the attention of potential investors, even before trials are completed. Combining theories of economic and cultural sociology, Mützel shows how stories are integral for the emergence of new markets; stories of the future create a market of expectations prior to any existing products. Making Sense uses thousands of press statements, media reports, scientific reports, and financial and industry analyses to illustrate these mechanisms, presenting a fresh view of how life-prolonging innovations can be turned into market products Analysis categorization computational social science cultural analysis economic sociology market emergence mixed methods relational sociology scientific innovation text analysis Notes Description based upon print version of record Subject Pharmaceutical biotechnology industry. Breast -- Cancer -- Treatment -- Technological innovations Breast -- Cancer -- Treatment -- Economic aspects Drug development -- Economic aspects Narration (Rhetoric) -- Economic aspects Narration (Rhetoric) -- Social aspects Markets -- Social aspects. Breast Neoplasms -- therapy Marketing of Health Services Breast -- Cancer -- Treatment -- Technological innovations Markets -- Social aspects Narration (Rhetoric) -- Social aspects Pharmaceutical biotechnology industry SOCIAL SCIENCE / Disease & Health Issues. Form Electronic book ISBN 1503634078 9781503634077

  Permalink