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Book Cover
E-book
Author Marcus, Aaron, 1943- author.

Title Cuteness engineering : designing adorable products and services / Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume
Published Cham, Switzerland : Springer, [2017]
©2017

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Description 1 online resource (xvi, 161 pages) : illustrations
Series Springer series on cultural computing
Springer series on cultural computing.
Contents Introduction -- Cuteness in Japan -- Cuteness in China -- Taxonomy of cuteness -- Interview with Yuko Yamaguchi (Hello Kitty designer) -- Cuteness design : interview with Wentao Wang, senior user-experience designer, Baidu, Beijing, China -- Conclusions
Summary This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia. The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness. Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies
Bibliography Includes bibliographical references and index
Notes Print version record
In Springer eBooks
Subject Product design.
Human-computer interaction.
Neoteny -- Psychological aspects
Electronic Data Processing
User interface design & usability.
Graphical & digital media applications.
Humanities.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Human-computer interaction
Neoteny -- Psychological aspects
Product design
Form Electronic book
Author Kurosu, Masaaki, 1948- author.
Ma, Xiaojuan, 1983- author.
Hashizume, Ayako, author.
ISBN 9783319619613
3319619616