Title A nation of small shareowners : marketing Wall Street after World War II / Janice M. Traflet

Published Baltimore : Johns Hopkins University Press, ©2013

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Description 1 online resource Series Studies in industry and society Contents Cover; Contents; Acknowledgments; Introduction. Sowing an "Equity Culture"; 1 Reeling from the Great Crash; 2 Experimenting with Advertising; 3 Marketing the "Own Your Share" Program; 4 Courting Retail Investors during the Cold War; 5 Selling Stocks on the Monthly Plan; 6 Creating a Nation of "Sound" Investors; Epilogue. Own Your Share in Retrospect; Notes; Essay on Sources; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; W; Y Bibliography Includes bibliographical references and index Notes Print version record Subject New York Stock Exchange -- History New York Stock Exchange Stock exchanges -- New York (State) -- New York -- History Investments -- United States -- History -- 20th century Stockholders -- United States -- History -- 20th century Finance -- United States -- History -- 20th century Finance Investments Stock exchanges Stockholders New York (State) -- New York United States Genre/Form History Form Electronic book ISBN 1421409038 9781421409030

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