Title Aeris : the mission to clean Beijing's air / Xinhua Wittmann, Kata Isenring-Szabó, Michelle Bantel

Published London : University of Zurich, 2018

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary The case follows three Swiss entrepreneurs who set up Aeris, a manufacturer of air purifiers in Beijing to combat the air pollution. The case explains the challengers the entrepreneurs faced entering the Chinese market and asks the students to consider if the company should focus on its core market in China or expand and begin selling air purifiers in North America and Europe Notes Originally Published InWittmann, X., Isenring-Szabó, K., & Bantel, M. (2018). Aeris: The mission to clean Beijing's air. S2CSC 016-18-01. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich XML content Subject Aeris (Firm) New business enterprises -- China -- Beijing -- Case studies Businesspeople -- Switzerland -- Case studies Entrepreneurship -- China -- Beijing -- Case studies Entrepreneurship -- North America -- Case studies Air -- Purification -- China -- Beijing Air -- Purification Businesspeople Entrepreneurship New business enterprises China -- Beijing North America Switzerland Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Isenring-Szabó, Kata, author Bantel, Michelle, author ISBN 9781526491466 152649146X

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