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Subjects (1-50 of 81)
New products -- Marketing.
1
E-book
2019

Ayush Fashion : the expansion dilemma


Yousaf, Anish, author

London : NeilsonJournals Publishing, 2019

Rating:

 
3
E-book
2017

Being a great product leader


Banfield, Richard, author.

[Sebastopol, California] : [O'Reilly Media], [2017]

Rating:

 
4
Streaming video
2015

Blue ocean strategy


Kurtkoti, Ashok, (MIT SOB, Pune, India)



Rating:

 
6
Streaming video
2018

C5 electric car : failure of a marketing strategy


Smith, Paul R. (Consultant, PR Smith, UK)



Rating:

 
8
E-book
2022

Chan pin ling dao li : jie chu chan pin jing li ru he da zao zhuo yue chan pin he tuan dui


Banfield, Richard, author.
Di 1 ban
Beijing : Ren min you dian chu ban she = Posts & Telecom Press, 2022

Rating:

 
11
E-book
1900

Commercialization of New Materials for a Global Economy


Staff, National Research Council



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12
 
Location Call no. Vol. Availability
 MELB  658.8 Leg/Ceh  AVAILABLE
13
E-book
2014

Creating and marketing new products and services


Garcia, Rosanna, author

Boca Raton : Auerbach, 2014

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15
E-book
2015

The customer trap : how to avoid the biggest mistake in business


Thomas, Andrew R., author
First edition
[New York, NY] : Apress, [2015]

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18
Book
2002

The deviant's advantage : how fringe ideas create mass markets


Mathews, Ryan.
First edition
New York : Crown Business, [2002]

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Location Call no. Vol. Availability
 W'PONDS  658 Mat/Dah  AVAILABLE
19
Book
1997

A different game : really new products, evolving markets, and responsive organizations




Cambridge, Massachusetts : Marketing Science Institute, 1997

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 W'PONDS  380.14 Mor/Dgr  AVAILABLE
21
Streaming video
2014

The encroachment framework : part 1 of 2


Van der Rhee, Bo, (Nyenrode Business University, Holland)

London : Henry Stewart Talks, 2014

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22
Streaming video
2014

The encroachment framework : part 2 of 2


Van der Rhee, Bo, (Nyenrode Business University, Holland)

London : Henry Stewart Talks, 2014

Rating:

 
 
23
Streaming video
2014

The encroachment framework


Van der Rhee, Bo



Rating:

 
24
E-book
2014

The entrepreneurial engineer : how to create value from ideas


Timmons, Michael B. (Michael Ben), 1949-

New York, NY, USA : Cambridge University Press, 2014

Rating:

 
 
25
Book
2003

The evolution of new markets


Geroski, Paul.

Oxford ; New York : Oxford University Press, 2003

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 MELB  658.8 Ger/Eon  AVAILABLE
26
E-book
2003

The evolution of new markets


Geroski, Paul



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27
Streaming video
2015

Gruen XL: Series 7 - Ep 6




Australia : ABC2 / KIDS, 2015

Rating:

 
 
28
Streaming video
2014

How Nintendo positioned the launch of Wii


Schmidt, Glen, (University of Utah, USA)



Rating:

 
29
Book
1997

How to create profitable new products : from mission to market


Gruenwald, George.

Lincolnwood, Ill., USA : NTC Business Books, [1997]

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Location Call no. Vol. Availability
 MELB  658.575 Gru/Htc  AVAILABLE
30
Book
1997

How to develop successful new products


Patrick, Jerry.

Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, [1997]

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 MELB  658.575 Pat/Htd  AVAILABLE
31
E-book
2018

How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage


Ross, Jan-Michael, author

[Cambridge, Massachusetts] : MIT Sloan Management Review, [2018]

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32
Book
2010

Identifying hidden needs : creating breakthrough products


Goffin, Keith.

Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010

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 W'PONDS  658.83 Gof/Ihn  AVAILABLE
33
E-book
2010

Identifying hidden needs : creating breakthrough products


Goffin, Keith, author.

Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010

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36
E-book
2016

Innovation equity : assessing and managing the monetary value of new products and services


Ofek, Elie, author.

Chicago : The University of Chicago Press, 2016

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37
Book
1998

Innovation in marketing




Oxford ; Boston : Butterworth-Heinemann, 1998

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 MELB  658.8 Doy/Iim  AVAILABLE
38
Book
2007

Innovation, product development and commercialization : case studies and key practices for market leadership


Rafinejad, Dariush, 1943-

Ft. Lauderdale, Fla. : J. Ross Pub., 2007

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 MELB  658.503 Raf/Ipd  AVAILABLE
40
Book
1989

Interpretive barriers to successful product innovation


Dougherty, Deborah.

Cambridge, Mass. : Marketing Science Institute, 1989

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 W'PONDS  380.068 Dou/Ibt  AVAILABLE
41
E-book
2016

IZZi Gadgets : sizing up the market opportunity


Shanahan, Doreen E., author

[London] : SAGE, 2016

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42
E-book
2019

Konsumenci seniorzy wobec innowacji produktowych


Olejniczak, Tomasz, author

PoznaƄ : Wydawnictwo UEP, 2019

Rating:

 
43
E-book
2018

Leveraging constraints for innovation : new product development essentials from the PDMA




Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]

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44
Book
1993

Market analysis : assessing your business opportunities


Stevens, Robert E., 1942-

New York : Haworth Press, [1993]

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 MELB  658.4012 Ste/Maa  AVAILABLE
45
E-book
1993

Market analysis : assessing your business opportunities


Stevens, Robert E., 1942-

New York : Haworth Press, [1993]

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46
Book
2006

Market new products successfully


Clancy, Kevin J., 1942-

Lanham : Lexington Books, [2006]

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 MELB  658.800285 Cla/Mnp  AVAILABLE
47
Book
1977

Marketing a new product


Australia. Department of Industry and Commerce.

Canberra : Australian Government Publishing Service, 1977

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 W'BOOL  658.8 Aus/Man  AVAILABLE
48
Book
1997

Marketing and design management


Bruce, Margaret.
First edition
London : Boston, Mass. : International Thomson Business Press, 1997

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 MELB  658.8 Bru/Mad  AVAILABLE
49
E-book
2020

Marketing in customer technology environments : prospective customers and magical worlds


Sudharshan, Devanathan, author

Bingley : Emerald Group Publishing Limited, 2020

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50
Book
1984

The marketing of technology


Ryan, C. G.

London, UK : P. Peregrinus on behalf of the Institution of Electrical Engineers, [1984]

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Rya/Mot  AVAILABLE
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