Title A different game : really new products, evolving markets, and responsive organizations / prepared by Page Moreau

Published Cambridge, Massachusetts : Marketing Science Institute, 1997

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.14 Mor/Dgr		AVAILABLE

Description 33 pages ; 28 cm Series Report ; no. 97-118 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 97-118 Notes "October 1997" Conference summary Subject New products -- Management. New products -- Managenent New products -- Marketing. Genre/Form Conference papers and proceedings. Author Moreau, Page. Marketing Science Institute (Cambridge, Mass.))

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