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Title
A different game : really new products, evolving markets, and responsive organizations / prepared by Page Moreau
Published
Cambridge, Massachusetts : Marketing Science Institute, 1997
Copies
Location
Call no.
Vol.
Availability
W'PONDS
380.14 Mor/Dgr
AVAILABLE
Description
33 pages ; 28 cm
Series
Report ; no. 97-118
Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 97-118
Notes
"October 1997"
Conference summary
Subject
New products -- Management.
New products -- Managenent
New products -- Marketing.
Genre/Form
Conference papers and proceedings.
Author
Moreau, Page.
Marketing Science Institute (Cambridge, Mass.))
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