2019

Ayush Fashion : the expansion dilemma

Yousaf, Anish, author

London : NeilsonJournals Publishing, 2019

 

2018

C5 electric car : failure of a marketing strategy

Smith, Paul R. (Consultant, PR Smith, UK)



 

2014

The encroachment framework : part 2 of 2

Van der Rhee, Bo, (Nyenrode Business University, Holland)

London : Henry Stewart Talks, 2014

 

2014

The encroachment framework

Van der Rhee, Bo



 

2003

The evolution of new markets

Geroski, Paul.

Oxford ; New York : Oxford University Press, 2003

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2003

The evolution of new markets

Geroski, Paul



 

2014

How Nintendo positioned the launch of Wii

Schmidt, Glen, (University of Utah, USA)



 

1998

Innovation in marketing

Oxford ; Boston : Butterworth-Heinemann, 1998

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2016

IZZi Gadgets : sizing up the market opportunity

Shanahan, Doreen E., author

[London] : SAGE, 2016

 

2006

Market opportunity analysis : text and cases

New York : Best Business Books, [2006]

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1997

Marketing and modernity

Lien, Marianne E.

Oxford ; New York : Berg, [1997]

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2016

Piège à souris : "SuperCat," the better mousetrap

Pickton, David, author

[London] : SAGE, 2016

 

2017

Positioning the Tata Nano.

Tybout, Alice M., author

Evanston, Illinois : Kellogg School of Management, 2017

 

2016

Taco Bell : the breakfast opportunity

Calkins, Tim, author

[London] : SAGE, 2016