Title New product development process in the Australian grocery market / Jurate Hardy

Published [Place of publication not identified] : [publisher not identified], 2001

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Location	Call no.	Vol.	Availability
W'PONDS	658.5750994 Har/Npd		AVAILABLE

Description 104 leaves + appendices : forms ; 30 cm Summary Examines current literature on new product development, addresses key issues in the Australian grocery market, evaluates existing processes, identifies success factors and provides the Australian grocery organisations with the optimum new product development model Notes Submitted to the Bowater School of Management and Marketing of the Faculty of Business and Law, Deakin University Thesis (M.Comm.)--Deakin University, Victoria, 2001 Bibliography Bibliography: leaves 95-104 Subject New products -- Australia -- Management. Grocery trade -- Australia. Genre/Form Academic theses. Author Deakin University. Bowater School of Management and Marketing Deakin University. Faculty of Business and Law.

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