Uniform Title Journal of product & brand management (Online) Title Journal of product & brand management

Published Bradford, England : MCB University Press Print began with vol. 1, no. 1 (winter 1992)

Online access available from: Emerald Insight    01 Jan. 1992- View Resource Record   Emerald Backfiles    01 Jan. 1992 - 31 Dec. 1993 View Resource Record   ProQuest Central (Latest issues unavailable)    01 Jan. 1993 - 21 Apr. 2023 View Resource Record

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Description Online resource Absorbed Pricing strategy & practice (Online) Notes Abstracts for 1992- also available online. As of viewing, some issues in coverage range not yet available online Also issued in print and CD-ROM editions Mode of access: World Wide Web Description based in: Vol. 3, no. 1 (1994); title from introductory page, viewed August 12, 2002 Vol. 26, issue 1 (2017), (viewed Emerald Feb. 15, 2017) Vol. 11, no. 3 (2002) Subject New products -- Management -- Periodicals New products -- Marketing -- Periodicals Branding (Marketing) -- Periodicals Advertising -- Brand name products -- Periodicals Form Electronic journal Author MCB University Press LC no. sn 98034249 ISSN 2054-1643 1061-0421

Other Titles Journal of product and brand management

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