Description |
1 online resource : illustrations (black and white, and colour) |
Series |
SAGE knowledge. Cases |
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SAGE knowledge. Cases
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Summary |
Nettavisen is a Norwegian online start-up that experienced a boost after the financial crisis of 2009. Since then, the firm has been able to increase its market share and profitability through the use of highly disruptive business models, allowing the relatively small staff to outcompete powerhouse legacy-publishing companies and new media players such as Facebook and Google. These disruptive business models have been successful, as Nettavisen captured a large market share in Norway early on, and was consistently one of the top-three online news sites in Norway. Capitalising on media data explosion and the recent acquisition of blogger network 'Blog.no', Nettavisen is moving towards a data-driven business model (DDBM). This case study discusses this topic |
Notes |
Online resource; title from home page (viewed on April 29, 2016) |
Subject |
Nettavisen (Firm)
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News Web sites -- Management -- Case studies
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Management information systems -- Case studies
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Management information systems
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Genre/Form |
Case studies
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Form |
Electronic book
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Author |
Bøe-Lillegraven, Tor, author
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Neely, A. D. (Andy D.), author.
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ISBN |
9781473970113 |
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1473970113 |
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