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Book Cover
E-book
Author Zaki, Mohamed, author

Title A transition towards a data-driven business model (DDBM) : a study of Nettavisen online newspaper publishing / Mohamed Zaki, Tor Bøe-Lillegraven & Andy Neely
Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary Nettavisen is a Norwegian online start-up that experienced a boost after the financial crisis of 2009. Since then, the firm has been able to increase its market share and profitability through the use of highly disruptive business models, allowing the relatively small staff to outcompete powerhouse legacy-publishing companies and new media players such as Facebook and Google. These disruptive business models have been successful, as Nettavisen captured a large market share in Norway early on, and was consistently one of the top-three online news sites in Norway. Capitalising on media data explosion and the recent acquisition of blogger network 'Blog.no', Nettavisen is moving towards a data-driven business model (DDBM). This case study discusses this topic
Notes Online resource; title from home page (viewed on April 29, 2016)
Subject Nettavisen (Firm)
News Web sites -- Management -- Case studies
Management information systems -- Case studies
Management information systems
Genre/Form Case studies
Form Electronic book
Author Bøe-Lillegraven, Tor, author
Neely, A. D. (Andy D.), author.
ISBN 9781473970113
1473970113