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Book Cover
E-book
Author Venkatraman, Shriram, author

Title Social media in South India / Shriram Venkatraman
Published London : UCL Press, [2017]

Copies

Description 1 online resource (xi, 244 pages)
Series Why we post
Why we post.
Contents 1. Panchagrami and its complexities -- 2. The social media landscape: people, their perception and presence on social media -- 3. Visual posting: continuing visual spaces -- 4. Relationships: kinship on social media -- 5. Bringing home to work: the role of social media in blurring work-non-work boundaries -- 6. The wider world: social media and education in a knowledge economy -- 7. Conclusion: social media and its continuing complexities
Summary One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new
Analysis india
caste
social media
technology
Bibliography Includes bibliographical references (pages 208-240) and index
Notes English
Online resource; title from PDF title page (viewed on 11/13/2020)
Subject Online social networks -- India -- Tamil Nadu
Social media -- India -- Tamil Nadu
Internet -- Social aspects -- India -- Tamil Nadu
Media studies.
Social groups.
Society and culture: general.
Society and social sciences Society and social sciences.
Sociology and anthropology.
PSYCHOLOGY -- Social Psychology.
Internet -- Social aspects
Manners and customs
Online social networks
Social media
SUBJECT Tamil Nadu (India) -- Social life and customs
Subject India -- Tamil Nadu
Form Electronic book
LC no. 2020426326
ISBN 9781911307914
1911307916
9781911307945
1911307940
9781911307969
1911307967
9781911307952
1911307959