Description |
xxv, 388 pages : illustrations ; 30 cm |
Contents |
Enhancing the competitive advantage of libraries through social media marketing -- The potentials and utilization of social media in library and information centres -- Social media and the library : an expository discourse -- The role of social media in libraries -- Application of Web 2.0 tools in libraries in Africa : a reality check -- Social networking and the promotion of library services : what does the future hold? -- The role of social media and social networking in information service provision : a practical view -- The social library : integrating social networking into the library references services -- Use of social media in marketing library and information services in Nigerian libraries -- Perception of social networking sites and antisocial networking behaviour of undergraduate students in University of Ibadan, Nigeria -- Social media as a weapon of mass instruction in training library and information science students in Nigeria -- The use of social media in the training and education of undergraduates in library and information science : a case study of selected tertiary institutions in Kwara State, Nigeria -- Usage of facebook by library and information science female undergraduate students in selected Nigerian universities -- Strategic planning for social media in libraries : the case of Zimbabwe -- Use of social networks among library and information science professionals in India -- The impact of social media on library services in the digital environment -- Impact of social media on information professionals : prospects & challenges -- Libraries at the crossroads : challenges of serving library users in a social media environment : ethical considerations -- Ethical issues arising from social media use in libraries |
Summary |
"This book discusses the integration of digital social networking into library practices, highlighting the advantages and challenges faced by libraries in the application of social media"-- Provided by publisher |
Bibliography |
Includes bibliographical references and index |
Subject |
Online social networks -- Library applications.
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Online social networks -- Library applications -- Africa.
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Social media.
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Social media -- Africa.
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Libraries and the Internet.
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Libraries and the Internet -- Africa.
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Libraries -- Marketing.
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Libraries -- Africa -- Marketing.
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Author |
Tella, Adeyinka, 1972-
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LC no. |
2014040420 |
ISBN |
9781466674158 (hardcover) |
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1466674156 (hardcover) |
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