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Title Social media strategies for dynamic library service development / Adeyinka Tella, editor
Published Hershey, PA : Information Science Reference, [2015]

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Description xxv, 388 pages : illustrations ; 30 cm
Contents Enhancing the competitive advantage of libraries through social media marketing -- The potentials and utilization of social media in library and information centres -- Social media and the library : an expository discourse -- The role of social media in libraries -- Application of Web 2.0 tools in libraries in Africa : a reality check -- Social networking and the promotion of library services : what does the future hold? -- The role of social media and social networking in information service provision : a practical view -- The social library : integrating social networking into the library references services -- Use of social media in marketing library and information services in Nigerian libraries -- Perception of social networking sites and antisocial networking behaviour of undergraduate students in University of Ibadan, Nigeria -- Social media as a weapon of mass instruction in training library and information science students in Nigeria -- The use of social media in the training and education of undergraduates in library and information science : a case study of selected tertiary institutions in Kwara State, Nigeria -- Usage of facebook by library and information science female undergraduate students in selected Nigerian universities -- Strategic planning for social media in libraries : the case of Zimbabwe -- Use of social networks among library and information science professionals in India -- The impact of social media on library services in the digital environment -- Impact of social media on information professionals : prospects & challenges -- Libraries at the crossroads : challenges of serving library users in a social media environment : ethical considerations -- Ethical issues arising from social media use in libraries
Summary "This book discusses the integration of digital social networking into library practices, highlighting the advantages and challenges faced by libraries in the application of social media"-- Provided by publisher
Bibliography Includes bibliographical references and index
Subject Online social networks -- Library applications.
Online social networks -- Library applications -- Africa.
Social media.
Social media -- Africa.
Libraries and the Internet.
Libraries and the Internet -- Africa.
Libraries -- Marketing.
Libraries -- Africa -- Marketing.
Author Tella, Adeyinka, 1972-
LC no. 2014040420
ISBN 9781466674158 (hardcover)
1466674156 (hardcover)