Cover -- Endorsements -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- List of Tables -- List of Figures -- List of Appendices -- Preface -- 1 Introduction -- 2 Background to the Hofstede National Culture Model -- 3 Background to the GLOBE National Culture Model -- 4 Measurement of National Culture in Management Research: Critical Issues -- 5 Culture Stereotypes: Why Popular National Culture Models Do Not Apply to Individuals -- 6 Is Culture National or Universal? -- 7 A New Way to Measure and Understand Culture -- 8 A Last Word -- Index