Transforming farms with data -- Why doctors will have math degrees -- Revolutionizing insurance : why actuaries will become data scientists -- Personalizing retail and fashion -- Transforming customer relationships with data -- Intelligent machines -- Government and society -- Corporate sustainability -- Weather and energy -- Pattern recognition -- Why patterns in big data have emerged -- Patterns in big data -- The data opportunity -- Porsche -- Puma -- A methodology for applying big data patterns -- Big data architecture -- Business view reference architecture -- Logical view reference architecture -- The architecture of the future
Summary
This is a guide to improving performance, making better decisions, and transforming business through the effective use of big data. It presents inside stories that demonstrate the power and potential of big data within the business realm. Readers are guided through tried-and-true methodologies for getting more out of data, and using it to the utmost advantage. Major trends emerging in the field, the pitfalls and triumphs being experienced, and the many considerations surrounding big data are discussed. It provides the insight executives need to incorporate big data into a better business strategy, improving outcomes with innovation and efficient use of technology. -- Edited summary from book
