The research found strong support for a systems model of the relationship between marketing competency and marketing performance in Australia and Britain. Although employees perceived that they were less competent than preferable to do the job well, marketing competency, combined with management control, was identified as important to performance
Notes
Submitted to the Deakin Business School, Faculty of Business and Law, Deakin University
Degree conferred 2008
Thesis (Ph.D.)--Deakin University, Victoria, 2007
Bibliography
Includes bibliographical references (leaves 321-350)
