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Book Cover
Author Girginov, Vassil

Title Handbook of the London 2012 Olympic and Paralympic Games : Volume Two: Celebrating the Games
Published Hoboken : Taylor and Francis, 2013


Description 1 online resource (332 pages)
Contents Cover; Title; Copyright; CONTENTS; List of illustrations; Contributors; Acknowledgements; 1 Researching and writing about the London Games: an introduction; PART 1 Britain welcomes the world; 2 Dressing up London; 3 Re-thinking hospitality: how London welcomed the world to the 2012 Olympic and Paralympic Games; PART 2 Experiencing the Games; 4 Volunteering for the Games; 5 LOCOG: a temporary organisation within a high-velocity environment; 6 Watching the Games; 7 Tweeting the Olympic Games; 8 Visiting the Games: spectators, fans and behaviours; 9 Shopping at the London Games
10 Spectating the Games11 Living in the Olympic Zone; PART 3 Science, technology and Olympic celebrities; 12 Helping athletes excel; 13 Shaping viewer experiences: the biggest spectacle on television's grandest stage; 14 Celebrity and the London 2012 spectacle; PART 4 Seizing the Olympic platform; 15 Using the Olympic platform for communications; 16 Protesting the Games; 17 Seizing the Olympic platform: 6.6 million and counting; PART 5 Documenting the Games and their legacies; 18 Inspire a publication: books, journals and the 2012 Olympic and Paralympic Games
19 Documenting the Games through film: lights, camera, action!20 London 2012 legacy strategy: did it deliver?; PART 6 Conclusions; 21 London 2012: beyond everyone's Games?; Index
Summary The Handbook of the London 2012 Olympic and Paralympic Games is the first authoritative and comprehensive account of the world's greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international Olympic scholars, the book offers critical analysis of the social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural compl
Notes Print version record
SUBJECT Olympic Games (30th : 2012 : London, England)
Paralympic Games (30th : 2012 : London, England)
Form Electronic book
ISBN 9781136456350