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Author Karumanchi, Chandra Sekhar, author

Title Yoga : a growing multibillion industry globally, India yet to brace up! / written by Chandra Sekhar Karumanchi
Published [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, 2011

Copies

Description 1 online resource (5 pages)
Summary Yoga, an ancient Hindu philosophical practice, was claimed to be developed in the northern parts of India nearly 5000 years ago. It combined body movements and fixed postures with meditation, spiritual, and holistic exercises. According to the International Yoga Federation, over 300 million people were practicing yoga all over the world by 2008. Yoga gained high popularity and worldwide recognition due to its manifold benefits and overall growth of an individual in terms of body, mind and soul. Western countries have taken this a step forward and develop it as an industry, by standardization of its training and development practices. The growing business potential prompted yoga teachers in US to rush for patenting. India raised strong protest through all its channels and US admitted that patents were given for yoga related products made in US but not to yogic postures. India became alert and had set up a resource team to research and standardize yoga postures, to ensure owning and developing yoga
Notes Title from resource description page (viewed June 17, 2016)
Case code: CLIBE072
Bibliography Includes bibliographical references
Notes In English
Subject Yoga -- Patents -- Case studies
Yoga -- Case studies
Yoga.
Genre/Form Case studies.
Form Electronic book