| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website. Unfortunately, the company was not making money. Hoping to improve business, Brian attended the D.C. Pen Show. He wanted to learn more about the pen enthusiast community and see if there was potential to sell his handmade pens. Brian learned there was a large community of fountain pen enthusiasts willing to spend a lot of money on pens. However, this group seemed to have little interest in the ballpoints and rollerball pens he was making. Brian and Rachel had four options: (1) give up the business and get regular jobs, (2) supplement their existing business with pen-related accessories, (3) switch from making rollerballs to fountain pens, or (4) switch from manufacturing their own pens to retailing fountain pens made by others. What should Brian and Rachel do and how do these options differ in terms of profit potential and risk? |
| Notes |
Description based on XML content |
| Subject |
Pen industry -- Management -- Case studies
|
|
Small business -- Management -- Case studies
|
| Form |
Electronic book
|
| Author |
Marshall, C. R., author
|
| ISBN |
9781071945452 |
|
1071945459 |
|
