| Description |
1 online resource (x, 154 pages) : illustrations |
| Contents |
Prologue: one world, diverse itineraries -- Glimpsing an urban future : divergent tracks of Gurgaon -- Inside a call center: otherworldly passages -- Neutral accent -- System identities : divergent itineraries and uses of personality -- Nightly clashes : diurnal body, nocturnal labor, neutral markets -- Epilogue : the logic of indifference |
| Summary |
In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers. Call center work is cast as independent of place, space, and time, and its neutrality--which Aneesh defines as indifference to difference--has become normal business practice in a global economy. The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral |
| Bibliography |
Includes bibliographical references (pages 137-149) and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
|
English |
|
Print version record |
|
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Call center agents -- India -- Gurgaon
|
|
Call centers -- India -- Gurgaon
|
|
Globalization.
|
|
Intercultural communication.
|
|
globalism.
|
|
BUSINESS & ECONOMICS -- Commerce.
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
|
BUSINESS & ECONOMICS -- Sales & Selling -- General.
|
|
SOCIAL SCIENCE -- Anthropology -- Cultural.
|
|
Call center agents
|
|
Call centers
|
|
Globalization
|
|
Intercultural communication
|
|
Callcenter
|
|
Globalisierung
|
|
Centres d'appels -- Inde.
|
|
Centres d'appels -- Personnel.
|
|
Mondialisation.
|
|
Sociolinguistique.
|
|
India -- Gurgaon
|
|
Indien
|
| Form |
Electronic book
|
| ISBN |
9780822375715 |
|
0822375710 |
|
